AI Insights · Timothy · April 2025
Top 5 Beauty Retail Apps on iOS in Bulgaria: Q1 2025
Explore the performance trends of the top beauty retail apps on iOS in Bulgaria during Q1 2025, including download and active user metrics.
In the first quarter of 2025, the top beauty retail apps in Bulgaria on the iOS platform demonstrated varied performance trends, as reported by Sensor Tower.
Mein dm saw a significant spike in weekly downloads, peaking at approximately 5.5K towards the end of January. Active user numbers fluctuated, rising from around 58.5K to a peak of 77.5K in mid-March.
Notino: profumi e cosmetici experienced a steady increase in downloads, reaching a high of about 2.9K in late February. The app's active users showed a remarkable increase, climbing from around 19K to 36.5K by the end of March.
DOUGLAS.BG maintained a consistent download rate, with a notable rise to 2.4K in early February. Active users remained relatively stable, with a slight upward trend towards the end of the quarter, reaching approximately 27.5K.
MAKEUP - Beauty without limits exhibited a modest download pattern, with numbers gradually decreasing throughout the quarter. Active users remained stable, hovering around 1.2K to 1.3K.
Elena Art Nails had a surge in downloads, peaking at 981 in early March, before returning to lower numbers. Active user data was not available for this app.
These insights from Sensor Tower highlight the dynamic nature of app performance in the beauty retail sector, providing valuable benchmarks for industry stakeholders.
